Patient engagement is falling off. Onboarding is complicated, conversion is lower than desired — and no one can agree on why.
Providers say they'll use it. Then they don't. Your product is sound, but it's competing with established workflows.
Your team keeps shipping, but the metrics aren't improving. You're heading into a board meeting or a fundraise trying to explain why utilization isn't where it should be.
Not every friction point is worth solving. We identify the opportunities with the greatest impact on your most important metrics and strategic priorities.
Data tells you what users did, not why. We identify the behavioral, motivational, and workflow factors that actually determine whether someone adopts, stays engaged, or drops off.
Most engagements end with a handoff. Ours end with clarity. We translate research and design into specific, prioritized next steps your team can act on.
Healthcare products fail when they ignore clinical realities, provider workflows, and patient behavior outside controlled conditions. Our designs hold up in the messy, complex environments where care actually happens.
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ZoCo brings together healthcare UX, product strategy, and behavior design to answer why people behave the way they do.
We help you move beyond feature shipping, disconnected experiences, and assumptions without evidence toward decisions grounded in outcomes.
If engagement drives your outcomes,
adoption can't be left to chance.
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