Roy (Return on You)

Roy is a two-way NIL marketplace that lets fans support athletes and teams with their wallets, not just their lungs. For athletes, Roy provides the opportunity to promote their talent and maximize their full financial potential.

An NIL marketplace built on trust and genuine relationships.

We crafted a brand that feels connected to the world of finance, but is rooted in human connection. By using experience patterns and engagement tactics found in social media apps, we connected these worlds to reimagine NIL campaigns and fan support.

Building your dream team.

As these marketplaces are newer concepts, it was important that the onboarding allow fans to fully explore teams and athletes before creating an account.

Building with a 0-to-1 mindset.

As an emerging startup, Roy needed just enough to get started but room to flex and scale as the business matured. We built a system of components that breathed life into the MVP and allowed the engineering team to further develop new features in the future.

Download Roy today and support the next generation of athletes.

By bringing people together through technology, Roy empowers the unstoppable and recognizes the potential of each and every individual athlete.

“I came to ZoCo with a rough idea for a business that I was thinking about starting. ZoCo helped me formulate a plan to focus on branding, product functionality, prototype, and develop a microsite. Soon you could see my rough idea for a business start to materialize. The ZoCo team that I’ve had the pleasure of working with is comprised of creative, passionate, driven, and thorough individuals who will manifest any business dream into a reality. I’m extremely thankful for my relationship with ZoCo and I look forward to working with them on my current business venture and many more to come.”

Cale Johnston, Roy Founder & CEO

We're thrilled to help Roy turn people's passions into paychecks.

What we delivered to Roy:

Brand Identity System

Product & Visual Language

Brand Naming

Design System

Brand Strategy & Positioning

Interactive Prototype